Correlating Design and the Bottom Line
Howard Wolff, Most Senior Person
Full-Height Advice
Howard J. Wolff is the founder of Full-Height Advice, a strategic marketing
consulting practice. Previously, he was senior vice president and worldwide
director of marketing for WATG, the world’s number one destination design
firm.
Howard was the first to conduct research on the correlation between design
and the bottom line. He is credited with coining such phrases as “Return on
WOW” and “RevPAD: Revenue Per Amazing Design.”
With both a Masters in Communication and Bachelor of Architecture degree
from Rensselaer Polytechnic Institute -- coupled with 30 years of industry
expertise -- Howard has guided firms through a strategic process of
building their brands to compete successfully on a global scale.
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