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Lessons from 50 Years of Thought Leadership Blockbusters and Bombs in Management Consulting
Bob Buday, Partner
Bloom Group LLC
Bob Buday is a partner and co-founder of Bloom Group LLC, a company that works with professional services firms on thought leadership strategy, content development, and marketing. Since Bloom Groupís launch in 1998, Bob and his colleagues have helped numerous professional services firms become recognized for their expertise including McKinsey, FTI Consulting, Deloitte, TCS, Forum Corp., Kurt Salmon, and Jones Lang LaSalle. The firm has helped clients publish nine Harvard Business Review articles since 2002. Before Bloom Group, Bob was director of marketing at CSC Index, the management consulting firm that pioneered the blockbuster consulting service of the 1990s: business reengineering. He played a key role in making reengineering a household word, directing Indexís extensive publications, PR, and survey research activities.
 
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Lessons from 50 Years of Thought Leadership Blockbusters and Bombs in Management Consulting
Bob Buday
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